Our Brands
From design to production, we put performance at the centre.
Brands, products, storytelling and sales channels work together to support athletes and outdoor enthusiasts before, during and after their activities.
Partners and ambassadors validate every detail in the field.
Our proprietary brands
Our proprietary brands are born in the field and speak to those who live the outdoors every day. Consistent quality, reliable performance and services closely connected to their communities.
Rock Experience
Technical apparel and gear for mountaineering, climbing, trekking, skiing and lifestyle: performance and design for every activity.
Sport Hub
Stores and online shops offering a wide selection of apparel, footwear and gear for sports and the mountains.
Sport Outlet
Go-to stores for quality sports apparel and equipment at accessible prices, all year round.
Spaghetti Boulder
A ROCK EXPERIENCE capsule collection blending streetwear and bouldering — an homage to Italy and the outdoor spirit.
Dotout
A brand that blends performance and style for cycling and skiing, encouraging people to step out of routine and pursue their passion.
Runnoween
Iceport
An urban and sustainable line combining essential design with functionality, creating versatile garments for both city life and the outdoors.
Doc Rock
A brand born from the experience of Alberto Gnerro, offering precision climbing equipment.
Brands under distribution
7to7 manages the distribution of outdoor brands in the Italian market, integrating commercial networks, logistics and communication.
