Managing brands.
Creating experiences.

A group that transforms ideas into brands — and brands into meaningful experiences.

About us

Since 2012, driven by the vision and experience of our CEO Michele Frigerio, we have been developing and distributing brands within the outdoor industry.
Based at the foot of the Lecco mountains, we grow brands through passion, innovation and solid technical know-how.

Brand Development

We create, manage and grow proprietary brands with a shared mission, developed in collaboration with professional athletes.

Retail & E-commerce

We manage physical stores and e-commerce platforms dedicated to outdoor sports enthusiasts.

Private Label

We design and produce private-label collections from concept to delivery: design, materials, sizing, certified production and packaging.

Years of experience

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Brands managed

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Stores

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Our brands

We create, manage and develop brands dedicated to the outdoor world.
Each project is built on technical expertise and genuine passion, offering products designed for those who live the mountains every day.

Rock Experience

Technical apparel and gear for mountaineering, climbing, trekking, skiing and lifestyle – performance and design for every activity.

Sport Hub

Stores and online shops offering a wide selection of apparel, footwear and gear for sports and the mountains.

Sport Outlet

Reference stores for quality sports apparel and equipment at accessible prices, all year round.

Spaghetti Boulder

A ROCK EXPERIENCE capsule collection merging streetwear and bouldering – an homage to Italy and the outdoor culture.

Dotout

A brand that blends performance and style for cycling and skiing, encouraging people to step out of routine and live their passion.

Runnoween

A brand-community of runners combining shared style and music: essential pieces for road and trail with a distinctive metal attitude.

Iceport

An urban, sustainable line blending essential design with functionality – versatile garments for both city life and outdoor use.

Doc Rock

A brand founded by Alberto Gnerro delivering precision climbing equipment.

Rehall

Functional outerwear for snow-sport lovers: alpine skiing, freeride and snowboarding.

Sinner

Sunglasses, goggles and ski helmets combining innovation, quality, performance and style.

Our stores

Through our e-commerce platforms and physical stores, we bring the outdoor world closer to enthusiasts, offering a complete and consistent shopping experience inspired by the mountains.